Holiday shoppers are coming. The National Retail Federation just projected November and December sales will grow 4.2 percent over last year, or about $1.013 trillion. Mastercard’s economists expect an even stronger lift across November 1 to December 24. At the same time, prices are still running hot, with the Consumer Price Index up 3.7 percent year over year in September. Add in an appeals court ruling on October 26 that struck down the Federal Reserve’s debit card fee cap, and it is clear that checkout costs and margins deserve your attention right now. Here are nine simple ways to keep more of each sale this season.
1. Get ruthless about junk fees
Pull your last three processing statements and circle every fee that is not tied to interchange or a small, clearly explained monthly platform cost. Look for gotchas like batch fees, “regulatory product” fees, noncompliance penalties, PCI service bundles you did not ask for, and surprise annual charges. Most processors bury these. The Merchant Way removes them with transparent pricing, so what you see is what you pay. If you want a second opinion, start with a free rate analysis. We will translate the fine print into dollars and next steps.
2. Move to interchange plus, then tune it
Tiered or flat-rate plans can hide the true cost of each card type. Interchange-plus pricing passes through the card network costs and adds a small, fixed markup you can actually measure. That makes it easier to spot downgrades and fix them. With The Merchant Way you can also switch plans later as your mix shifts, for example if ecommerce accelerates or if you add recurring billing. Flexibility matters in November and December when every basis point counts.
3. Consider a compliant cash discount program
A well run cash discount program, sometimes called zero fee, can offset most processing costs by offering a lower cash price alongside the regular card price. Done right, it is simple and customer friendly. You will need clear signage, receipts that show the correct amounts, and trained staff. The Merchant Way can set this up if it fits your brand and local rules, and you can revert to interchange plus later if you prefer. Start with a small test at one register or location and measure results before rolling it out widely.
4. Stop paying for keying and swipes you do not need
Keyed transactions and magstripe swipes often downgrade to higher-cost categories. Make chip or tap the default on every sale. If your terminal prompts for credit when a customer has a debit card, enable PIN debit routing where it makes sense. For service businesses that take cards over the phone, use secure payment links or an online invoice instead of keying. These small shifts reduce downgrades, chargebacks and the stress that comes with both.
5. Speed the line and keep the sale
Mastercard’s forecast calls for strong store traffic alongside double digit online growth this season. Faster checkouts capture more of that demand. Turn on contactless, Apple Pay and Google Pay on every device. Shorten receipt printing by default. If lines build, switch to a lightweight mobile terminal or tap-to-pay on a phone to break the bottleneck. The Merchant Way supports modern, reliable hardware and will walk your team through setup so you hit the ground running.
6. Tighten fraud and chargeback basics
Fraud tends to rise when volume spikes. Confirm your statement descriptor matches your storefront name. In person, always dip or tap. Online, require CVV and AVS, and set simple velocity checks like order limits for first time customers. Provide delivery tracking automatically and make refunds easy to find on your site. These moves cut needless disputes. Our team can review your settings and recommend the right balance between fraud control and smooth checkout.
7. Batch, fund, repeat
Cash flow is oxygen in Q4. Make batching part of your daily close so funds settle on time. Ask for next day funding if your volume supports it. Set batch times earlier on weekends and the week of Christmas to avoid delays. If your processor holds deposits because of a settings issue, that is a problem. With The Merchant Way you get a dedicated account manager and responsive technology support that will not leave you waiting when you need help the most.
8. Watch debit costs in the headlines, and choose pass through pricing
On October 26 a federal appeals court struck down the Fed’s long standing debit card fee cap and ordered the Fed to rewrite the rule. Nothing changes at your counter overnight, but the rulemaking could shift debit economics in the months ahead. With interchange-plus pricing you will see those changes clearly and benefit from pass through savings if they occur. With bundled or tiered plans you may not. This is another reason to prefer transparent pricing now.
9. Keep your agreement flexible
Holiday volume is not forever. You might need a different plan in January than you need this month. Look for month to month terms, no early termination fees, and the freedom to switch between interchange plus and a cash discount program as your business changes. That is standard at The Merchant Way, because the plan should fit the season, not the other way around.
How to put this in motion this week
Here is a simple checklist to run between now and the weekend:
- Request a free rate analysis. Bring your last two or three statements.
- Decide on your primary pricing plan, interchange plus or cash discount, and set a date to switch.
- Update terminal prompts to make dip or tap the default and reduce keying.
- Turn on digital wallets on every device and add wallet buttons to online checkout.
- Review AVS, CVV and descriptor settings. Add basic velocity limits if you sell online.
- Set your daily batch time and confirm your funding schedule.
- Book a 20 minute team huddle to train on holiday checkout basics and fraud red flags.
The forecast says shoppers will show up. Inflation says costs can still bite. Clear, honest pricing and a few small fixes at the counter can protect your margin without slowing the line. If you want a hand, The Merchant Way will price your account with full transparency, remove junk fees, and back you with a real person who knows your setup. Start with a quick free rate analysis and go into the holidays with a cleaner statement and a faster checkout.
Sources
- NRF Forecasts 2026 Holiday Sales Growth as Consumers Remain Resilient
- From AI-powered planning to the Christmas Eve rush: Mastercard US holiday forecast
- Consumer Price Index, September 2026, U.S. Bureau of Labor Statistics
- Federal appeals court strikes down the Fed’s debit card fee cap
- ABA DataBank: NFIB Small Business Optimism Index ticks down in September