Introduction
This privacy policy explains how "Personally Identifiable Information" (PII) is used online by The Merchant Way. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect, or otherwise handle your Personally Identifiable Information in accordance with our website.
Information Collection
We collect personal details when visitors fill out forms on our website. This information may include your name, email address, phone number, company name, and other business-related data. We collect this information when you request a rate analysis, subscribe to our newsletter, fill out a contact form, or otherwise interact with our site.
Data Usage
The information we collect from you may be used in the following ways:
- To personalize your experience and deliver the type of content and product offerings in which you are most interested.
- To improve our website in order to better serve you.
- To allow us to provide better customer service and respond to your inquiries and support needs more efficiently.
- To send periodic emails regarding your inquiry or other products and services.
- To follow up with you after correspondence (live chat, email, or phone inquiries).
Security Measures
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. We use regular malware scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.
All sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology. We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through external gateway providers and are not stored or processed on our servers.
Cookie Usage
We use cookies to remember and process user preferences, understand and save user preferences for future visits, and compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies through your browser settings. If you turn cookies off, some features that make your site experience more efficient may not function properly.
Third-Party Information Sharing
We do not sell, trade, or otherwise transfer your Personally Identifiable Information to outside parties unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.
We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third-Party Links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
CalOPPA Compliance
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach extends well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website.
According to CalOPPA, we agree to the following:
- Users can visit our site anonymously.
- Our Privacy Policy link includes the word "Privacy" and can easily be found on the page specified above.
- You will be notified of any Privacy Policy changes on our Privacy Policy page.
- You can change your personal information by emailing us at info@themerchantway.com.
Do Not Track Signals
We honor Do Not Track (DNT) signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. We do not specifically market to or target children under the age of 13 years old. We do not collect information from children under 13.
CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. In accordance with CAN-SPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by emailing info@themerchantway.com.
Data Breach Notification
In the event of a data breach, we will notify affected users via email within 7 business days of becoming aware of the breach. We will also notify users via in-site notification within 7 business days.
We agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law.
Contact Us
If there are any questions regarding this privacy policy, you may contact us using the information below:
Last updated: March 2026